Qualified, not just plentiful
Targeting and forms that filter out poor-fit enquiries before they reach your team.
04 / Lead Generation
Fewer wasted conversations. More qualified opportunities.
A cheap lead that never becomes a customer is expensive. We design paid lead generation around what a qualified enquiry means for your sales team, then use targeting, offers, forms and feedback loops to improve both lead volume and lead quality.
Challenges we address
Where growth usually stalls.
- 01
Leads arrive, but the sales team says most are not serious.
- 02
Cost per lead looks acceptable while cost per customer is unknown.
- 03
There is no feedback from sales back into advertising.
- 04
Enquiries are lost between the ad, the form and the CRM.
Strategic approach
How we work on Lead Generation.
- 1
Define a qualified lead
Agree the criteria with your sales team so campaigns optimise for the right result.
- 2
Research audiences and offers
Understand who buys, why they enquire and what would make them act.
- 3
Build the capture path
Ads, landing pages and forms designed to qualify as well as convert, with verified tracking.
- 4
Close the loop
Feed lead quality back into targeting and bidding, and report on opportunities, not just form fills.
What is included
Scope of the engagement
- Lead generation strategy
- Audience and offer research
- Paid lead campaigns on Google and Meta
- Form and landing page recommendations
- Lead quality optimisation
- CRM and conversion tracking guidance
Exact scope is agreed in a written proposal after we understand your goals.
What you can expect
True cost visibility
Reporting that follows a lead towards an opportunity, where your systems allow it.
A shared definition
Marketing and sales work from the same idea of what a good lead looks like.
Results depend on your market, offer, budget and competition. We do not guarantee specific outcomes.
Questions
Lead Generation FAQs
Yes. That is the focus of this service. We cannot promise a specific number or cost of leads, but we design campaigns, forms and feedback loops around lead quality as well as volume.
In most cases, through native integrations or automation tools. We will review your current set-up and recommend the simplest reliable option.
Tell us about your business and we will say honestly whether we are a good fit.
Next step
Ready to talk about Lead Generation? Start with a conversation.
Whether your goal is to generate qualified leads, acquire more customers, improve advertising efficiency, or scale your ecommerce business, DigitalFunda is focused on helping you move forward with confidence.