Intent
Google Ads
Strategic search, shopping, and performance-focused advertising campaigns designed to connect businesses with relevant customer intent.
- Search
- Shopping
- Performance Max
- YouTube
Services
Eight disciplines. One objective: measurable growth.
Each service can stand alone or work as part of an integrated paid media programme. All of them are judged by the same standard: what they contribute to your business.
How engagements work
Built for clarity from the first conversation.
- 01
One accountable team
Strategy, campaign management and measurement handled together, so nothing falls between suppliers.
- 02
Your accounts, your data
Campaigns, analytics and reporting live in accounts you own.
- 03
Agreed measures of success
Targets are set with you before launch and reported against plainly.
06 / Platform expertise
Built around the platforms that drive acquisition.
Audience
Meta Ads
Targeted Facebook and Instagram advertising strategies focused on reaching relevant audiences and supporting customer acquisition.
- Prospecting
- Retargeting
- Lead campaigns
- Creative testing
Google Ads and Meta are trademarks of their respective owners. Their names are used here only to describe the platforms we manage campaigns on and do not imply partnership or endorsement.
Questions
Questions, answered plainly.
Something else on your mind? Write to info@digitalfunda.com.
Start a conversationPerformance marketing is paid advertising managed against measurable business outcomes, such as leads, sales or customers acquired, rather than impressions or reach alone. Campaigns are tracked, tested and optimised against agreed targets like cost per acquisition or return on ad spend.
We plan, run and optimise paid advertising on Google and Meta, with a focus on qualified leads, customer acquisition and advertising efficiency. Depending on your needs, that can include strategy, campaign management, conversion rate optimization and performance analytics.
Our focus is Google Ads (Search, Shopping, Performance Max, Display and YouTube) and Meta Ads (Facebook and Instagram). If your audience is better reached through another channel, we will tell you.
Yes. Lead generation is one of our core services. We agree what a qualified lead means for your sales team and design targeting, offers and forms around it. We do not promise a specific number or cost of leads, because results depend on your market and offer.
Yes. We work with ecommerce and D2C brands on Google Shopping, Performance Max, Meta conversion campaigns and retargeting, with targets set against your margins.
Against business metrics agreed with you before launch, typically qualified leads, customer acquisition cost, conversion rate, return on ad spend and, where your data allows, revenue attribution. Tracking is verified first so the numbers can be trusted.
Next step
Your next stage of growth starts with a better strategy.
Whether your goal is to generate qualified leads, acquire more customers, improve advertising efficiency, or scale your ecommerce business, DigitalFunda is focused on helping you move forward with confidence.